Informative writing shares information in an informative, instead of persuasive, manner. What that means is a writer whose purpose is to “inform” should be delivering their message to their readers without bias (opinion). They should be educating their readers on a particular topic by providing information and accurate facts, but without the added goal of achieving a specific reaction or change within the readers.
Because of these guidelines, informative writing tends to serve five basic purposes:
- Imparting New Knowledge
- Describing a Process
- Clarifying a Concept
- Giving an Explanation of Why or How
- Detailing Smaller Parts
To illustrate, let’s look at a few examples of each of these five purposes within the context of different writing topics. As you review these examples, consider the main differences between the good and bad examples. Specifically, consider what role the temptation to turn informative topics into persuasive topics plays in the bad examples you see below. Also consider how you can avoid that risk as you write your own informative essay.

Ponder and Record
As you review the five purposes above, consider what you want your own informative writing to accomplish and do the following:
- Decide which informative writing purpose most closely aligns with your own writing purpose (a good place to begin would be to review the prompt question you are answering).
- Ask yourself, “How can I ensure that I answer my essay prompt question in a way that doesn’t take sides? What specific information can I share with my reader and how can I present it in a way that is not persuasive but informative?
Need More Help?
- Study other Writing Lessons in the Resource Center.
- Visit the Online Tutoring Resources in the Resource Center.
- Contact your Instructor.
- If you still need help, Schedule a Tutor.